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Growth In Reverse
A 4-week challenge for newsletter creators

Get more subscribers
from the work you're
already doing.

You're already posting, building lead magnets, collaborating, etc.

But you're not growing like you wanted.

So is the problem that you need more people to see your work?
Or do you need more of the people already seeing it to subscribe?

That's what this 4-week group challenge is about.

We'll improve how you talk about your newsletter, the page people see before they subscribe, and what happens after they join.

So more people subscribe, read your email, reply, and eventually buy from you.

Join the Challenge · $249 $199 →

The kickoff call is Aug 17th, challenge runs through Sep 18th.

"How do I grow my newsletter?"

The instinct is usually to go find another growth tactic.

Post more.
Do another collaboration.
Build another lead magnet.
Try another platform (start yapping?)

And sometimes, that is the answer.

But sometimes you already have enough attention - you're just losing too much of it before people subscribe.

Someone finds your work.
They get interested.
They click through.
Then they make decisions fast:

If your page doesn't answer those questions quickly, you lose someone you already worked to attract.

You had their attention but your messaging lost them.

So before you go searching for more ways to grow, we're going to make the attention you already earn convert better.

That's where we start inside the 4-week challenge.

Join the Challenge · $249 $199 →
// by the end of the challenge

here's what you'll walk away with.

Over 4 weeks, we'll build the core newsletter assets that help more of your existing attention turn into subscribers, then give those subscribers a stronger reason to stick around.

01

your insanely valuable positioning statement

The foundation for everything that comes next.

We'll nail down exactly what makes your newsletter worth subscribing to, who it's for, and how to explain the value in language you can reuse across your landing page, welcome flow, and emails.

02

a landing page built to convert more visitors

Your new headline, subhead, proof, supporting copy, and CTA, all built from the positioning work we do in week 1.

The goal is simple: when the right person lands on the page, they understand why they should subscribe fast.

03

your complete post-signup experience

These are the first few touchpoints after someone decides to subscribe, and they shape what that new reader expects from you next.

You'll leave with them written and ready to publish.

04

a welcome email people want to reply to

We'll write the first real email your new subscriber gets.

It'll reinforce why they joined, introduce what makes your newsletter worth reading, and give them a useful reason to click, reply, and keep going.

Join the Challenge · $249 $199 →

plus, everything you need to get these live.

Swipe files + real examples

See strong positioning, landing pages, signup flows, confirmation pages, and welcome emails in the wild. You'll have examples to reference while you build each piece, so you're never staring at a blank page wondering what "good" looks like.

Templates + AI tools

All the checklists, templates, and robust AI tools we'll work from during the challenge. They'll help remove the "blank page" problem.

Private cohort + real feedback

We also have 2 Live Q&A calls where we can look at your work together and get specific feedback on the parts that feel stuck.

A room full of people shipping alongside you

You're not doing this alone. You'll be building with other newsletter creators working through the same 4 assets at the same time. Useful for getting unstuck, seeing how other people solve the same problems, and actually finishing the work. We have dedicated Circle spaces to share what you're working on and get questions answered.

Live group call with newsletter creators

By the end of 4 weeks, the 4 core assets are built. You'll also keep the swipe files, templates, prompts, and tools we use to build them.

Join the Challenge · $249 $199 →

here's how this works.

This isn't 4 weeks of collecting more newsletter advice.

It's 4 weeks of building and publishing the things you keep meaning to fix.

week00

get your baseline.

Before we change anything, we need to know what we're working with.

We'll look at where subscribers are coming from, how your current signup experience performs, and what happens after someone joins.

You'll get a clear picture of what's working, what's weak, and what deserves attention first.

By the end of Week 0:
You'll have your baseline and know what you're fixing.

week01

nail your positioning.

Your positioning shapes almost every decision that comes after it.

It affects what you say on your landing page (and socials), how you introduce the newsletter, what new subscribers expect, and how easy it is for someone to explain your newsletter to a friend.

We'll get clear on:

  • What makes your newsletter worth subscribing to
  • Your "Insanely Valuable" angle
  • The specific outcome, idea, or experience readers should associate with you
  • The language that makes the value obvious
  • Your core value proposition, headline, and proof points

By the end of Week 1:
You'll have the messaging the rest of your newsletter can build around.

the foundation · everything builds from here
week02

rebuild your landing page.

Now we'll turn that positioning into a page that earns more subscribers from the attention you're already getting.

We'll work through the headline, structure, proof, and call to action so someone can land on the page and understand the value fast.

No making people scroll 4 screens before they understand why they should subscribe.

By the end of Week 2:
Your improved landing page will be live.

week03

fix what happens after signup.

Someone just subscribed.

Their interest is higher right now than it will be 3 weeks from now.

That moment deserves more than a default "Confirmed - you're subscribed." message.

We'll decide what should happen next based on your newsletter, your business, and the relationship you want to build with readers.

By the end of Week 3:
Your post-signup experience will have a clear job, and it'll be live.

week04

build a better welcome email.

The welcome email is one of the few emails almost every new subscriber opens.

So we're going to make it earn its place, and make sure it's driving replies, showcasing your best work, and building a relationship with your readers.

By the end of Week 4:
Your improved welcome email will be live.

The Call Schedule.

Aug 17 (Mon) · 1:00 PM ET Challenge Kickoff Call
Aug 21 (Fri) · 12:00 PM ET Week 1: Insanely Valuable Positioning
Aug 28 (Fri) · 12:00 PM ET Week 2: Landing Pages
Sep 1 (Tue) · 3:00 PM ET Challenge Q&A Call #1
Sep 4 (Fri) · 12:00 PM ET Week 3: New Subscriber Flow
Sep 11 (Fri) · 12:00 PM ET Week 4: Welcome Emails & Sequences
Sep 15 (Tue) · 3:00 PM ET Challenge Q&A Call #2
Sep 18 (Fri) · 12:00 PM ET Challenge Wrap Up Call

All calls are recorded if you can't make it live.

Join the Challenge · $249 $199 →
// the person behind this

hey, i'm chenell.

I run Growth In Reverse, a newsletter with 40k+ subscribers.

I've spent the last 4 years reverse engineering how the best newsletters grow. Thousands of hours of research, written dozens of deep dives, and interviewed some of the best to do it. I've studied everyone from Justin Welsh to 1440 to Codie Sanchez.

The pattern that shows up again and again? The creators who grow fastest are fanatical about their subscriber experience - they care about the experience because they know it makes them stand out. New subscribers feel like they joined something special, not just another newsletter.

Chenell Basilio

But this challenge isn't about me pretending I have all the answers.

Yes, I've learned a lot. But almost every day I still find a landing page, signup flow, or welcome email that makes me stop and think, okay, that's smart.

So I'm doing this challenge with you.

I'll share the frameworks, examples, and patterns I already know, but I'll also be studying, testing, and improving right alongside you.

I won't pretend there's one perfect way to do this. It's about building a great experience and improving it over time.

80+
Case studies
40K+
Subscribers
4,000+
Hours of research
3+
Years
// what's included

You'll have everything that makes
doing the work easier.

There's enough newsletter advice on the internet to keep all of us busy until 2047. This challenge is here to give you the right next step and help you actually do the damn thing.

So here's what's included:

  • 4 weeks of guided implementation
  • Live sessions each week
  • Frameworks and templates for every deliverable
  • Feedback on your work as you build
  • Access to all session recordings
  • Custom tools built for each step (not lame AI prompts)
  • Community of creators doing the work alongside you
  • $50 off for the first 48 hours
$249
$199
early bird
Join the Challenge · $249 $199 →

$50 off coupon expires Aug 13 at 11:59pm ET ·

// read this first

is this for you?

This is for you if

  • You already have a newsletter and are actively trying to grow it
  • Your promise still feels a little broad or fuzzy
  • You're getting traffic and eyeballs on your content, but not enough of it turns into subscribers
  • You're not getting enough replies and engagement from your readers
  • You're willing to do the work (this is a challenge, not a course you'll never finish)

This is not for you if

  • You're looking for more growth hacks (we're building what makes those hacks work better)
  • You want something you can watch passively
  • You're looking for a guaranteed number of new subscribers
  • You expect overnight results (this is skill-building)
  • You already know you're not going to implement anything
// questions

things people ask.

If people can already subscribe, it's not too early.

You don't need thousands of subscribers before positioning matters.

And there's no reason to wait until thousands of people have moved through a mediocre experience before fixing it.

If you haven't started the newsletter yet, this is your chance to do it right the first time.

No.

Publishing for 2 years doesn't automatically mean your landing page is good.

The bigger your newsletter gets, the more people are going to have this (maybe okay?) first impression. If that sentence made you uncomfortable, me too. I'm going to be revamping my onboarding with you.

No. Kit, Substack, Mailchimp, beehiiv, Kajabi, or whatever you already use.

The buttons change but the job doesn't.

Note: Yes, I know Substack is a special place. We'll have examples and ways you can work with what you've got :)

No.

Local newsletters, anonymous newsletters, professional-service, investing, niche industry publications. They can all look different.

Onboarding principles are the same whether you write about tech, business, health, parenting, or anything else. We're answering the same 4 fundamental questions for your audience and your newsletter.

Maybe you should.

But another PDF can't fix a newsletter people still don't understand.

The newsletter itself needs to be compelling enough for the right person to want it.

That's what we fix first.

Absolutely.

You can Google best practices. Study successful newsletters. Subscribe to 50 welcome sequences. Ask AI.

The information is out there, for free. Yet you still haven't done anything with it.

If "fix landing page" has been sitting on your list for 6+ months, another article probably isn't the missing ingredient.

About 2-3 hours per week.

Some weeks may take less. Some may take more.

But we're actually building things during this time.

And if you miss a live session, recordings will be available.

// a month from now

4 weeks from now,
this is done.

Imagine someone discovering your newsletter.

They click.

They immediately understand what they're going to get and why it matters.

They subscribe. They read, click, reply, and stick around.

And they keep replying to your emails, because you've built the relationship the right way.

Meanwhile:

"Fix landing page"

and

"Rewrite welcome email"

aren't sitting on your to-do list anymore.

They're live.

And now you can go back to obsessing over growth.

Except every new person you bring in is walking into a much stronger subscriber experience.

Join the Challenge · $249 $199 → early bird pricing · $199